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  • Business Email: Don’t use a “NOREPLY” Address
    Have you ever received an email from a “noreply@” address? Of course, you have! This is a “standard practice” that many companies do that removes the human element from your emails. Do you want your customers to open and engage with your emails? Don’t be a robot. In this video, I give you an easy […]
  • Manager Trouble, What Do You Do? (Value Your Craft & Yourself)
    Are you having issues with your manager? What do you do when your manager just doesn’t get it and it’s difficult to get work done? Value your craft and yourself, don’t work for a manager that forces you to do your job wrong. Learn what you should do if your manager pushes back. Stand up […]
  • How to Run Marketing Experiments The Right Way
    You need to run experiments. The one who runs the most experiments wins. BUT – most marketing experiments are done wrong. What’s missing is hypothesis driven testing across all inter-business disciplines. Nearly everything we use in our daily lives came about as a direct result of an experiment. The cars we drive, the computer or […]
  • Using Message-Mining to Pinpoint a High-Converting Value Proposition for Your Product
    There are already a bazillion resources out there that spell out how to “craft the perfect value proposition.” In fact, the whole concept of “unique value propositions” (UVPs)  is — at least at first glance — really Marketing 101 material. So why keep talking about it? For one very good reason: Most courses & books […]

RSS Conversion Sciences

  • 7 Conversion Copywriting Hacks You’ll Wish You Knew About Sooner
    Note: The following copywriting tricks are reprinted from the ebook 21 Quick and Easy CRO Copywriting Hacks to Skyrocket Conversions. You just lost some potential revenue. There goes some more. A poor conversion rate will pick your pocket day after day. That’s why you’ll love these 7 conversion copywriting hacks. They’re quick and easy. And... […]
  • Finding Website Optimization Gems
    How do you decide which elements of your site to test? This question is at the heart of website optimization. A better question is, “How do you determine what NOT to test?” It’s relatively easy to come up with ideas that might increase your conversion rate. We typically come up with 50, 75, 100 or more... […]
  • Email Marketing Facts
    With a limited amount of money in your marketing budget, spend it on things which are going to give you the best return on investment. These email marketing facts tell you why email remains a great way to spend your money. Unfortunately, many people wrongly think that this type of marketing is dead. The amount... […]
  • Check Your CRO Toolbox for GDPR Compliance
    Dennis van der Heijden has researched the implications of GDPR compliance on a variety of tools that we use everyday to optimize websites. He covers conversion rate optimzation (CRO) tools that include workflow, digital analytics, form analytics, heatmap, session recording, on-site surveys, QA, performance optimization, and A/B testing tools. Sure, GDPR is complicated—but here’s one... […]

RSS WiderFunnel

RSS Occam’s Razor

  • Breaking Silos: Passive Consumption + Active Engagement FTW!
    Today something complex, advanced, that is most applicable to those who are at the edges of spending money, and thus have an intricate web of internal and external teams to deliver customer engagement and business success. The Marketing Industrial Empire is made up of number of components. If you consider the largest pieces, there is […]
  • Closing Data's Last-Mile Gap: Visualizing For Impact!
    I worry about data’s last-mile gap a lot. As a lover of data-influenced decision making, perhaps you worry as well. A lot of hard work has gone into collecting the requirements and implementation. An additional massive investment was made in the effort to perform ninja like analysis. The end result was a collection trends and […]
  • Five Strategies for Slaying the Data Puking Dragon.
    If you bring sharp focus, you increase chances of attention being diverted to the right places. That in turn will drive smarter questions, which will elicit thoughtful answers from available data. The result will be data-influenced actions that result in a long-term strategic advantage. It all starts with sharp focus. Consider these three scenarios… Your […]
  • Unsexy Fundamentals Focus: User Experiences That Print Money
    Like me, I'm sure you are working on complex challenges when it comes to data. Multi-petabyte data warehouses. Multi-touch, cross-channel attribution analysis. Media mix modeling. Predictive analytics. Human-centric analysis. Oh, and let's not forget the application of machine learning to every facet of your work. It is genuinely fun to work on these opportunities. They’re […]

RSS Unbounce

RSS Convert

  • What’s Changing at Optimizely (Are They Going Public?)
    From pricing to management—the shifts at Optimizely have been rippling through the CRO community. Here are a few signs that they might be going IPO. For months now, we’ve been getting messages from Optimizely customers like this: The pricing at Optimizely is changing, SMEs are being phased out. The sales team seems to be focusing
  • HotJar + Convert: A Step-by-Step Guide to Full Funnel Optimization.
    CRO Movies Starring HotJar & Convert So sure: it’s not the new Avengers. And we won’t pretend it’s QUITE as entertaining. But…HotJar “movies” are (potentially) more important. Why? Because with this nifty tool you get to see first hand how visitors interact with your website, why they abandon carts, what keeps them from submitting forms,
  • How Micro-Influencers Can Help You Boost Your Conversion Rates
    Did you know that in 2017, the use of influencer marketing grew by 198%? Clearly, brands are taking it pretty seriously, regardless of their size. And in particular, one category of influencers are making most of the headlines these days – the micro-influencers. Mostly because they’re the most cost-effective to work with. Micro-influencers generally have
  • How to Protect Your Conversion Rate After eCommerce Platform Migration
    There may be several reasons for deciding to move to a new eCommerce platform, but the most common reason is due to necessity. To get more specific, the platform you’re currently working with just isn’t a good fit. Perhaps your current platform cannot support the functions you need as your store grows. What worked once

RSS DigitalMarketer

  • 6 Lessons in Marketing: What They Never Taught You About Growing a Digital Marketing Agency
    Find the answers to grow your digital marketing agency using the 6 lessons in marketing we're never taught about growing a digital marketing agency. The post 6 Lessons in Marketing: What They Never Taught You About Growing a Digital Marketing Agency appeared first on DigitalMarketer.
  • Episode 150: 3 Facebook Funnels to Drive More High-Ticket Leads
    Special guest Oliver Billson joins the experts to teach you 3 Facebook funnels that start conversations with the prospects who want your services—on the platform they’re most likely to read and respond on. These funnels generate high-ticket leads whether you’re a brick and mortar, SaaS, internet marketer, or anyone else who needs to have a […]
  • How to Create a Video Studio on a Shoestring Budget
    Learn how to create a video studio, from a simple studio you can put together on a shoestring budget (so you can get started right away) to how to upgrade to a pro-level video studio with high-level cameras and professional audio and lighting. The post How to Create a Video Studio on a Shoestring Budget […]
  • Episode 149: 7 Facebook Ad Updates You Need to Know About
    If you want to stay competitive in Facebook marketing, you have to stay up to date with what changes are being made to the platform. Join the experts and stay on the cutting edge as they guide you through 7 Facebook ad updates, from what changes are being made to Messenger marketing (as well as […]

RSS Kissmetrics

  • Your Business Needs More Negative Reviews. Here’s Why
    Do you work hard to earn great reviews for your business? If so, you’re not alone. Most businesses strive to get as many five-star reviews as possible. And it’s not hard to imagine why. Before you buy something online, drive across town to a restaurant you’ve never tried, or download an app, what’s the first […]
  • Stop Targeting Keywords and Start Targeting Customers
    For years we’ve all been taught that the first step to creating content that ranks is to target keywords. For years, the ability to rank high in SERPs seemed to rely heavily on two things. First, pick keywords that are high traffic and low competition. Then, practice keyword density. This is no longer true. In […]
  • SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.
    As marketers, we invest a lot of our time and energy into SEO. Considering that Google receives over 66,000 searches every second, we’d be stupid not to. But when it comes down to it, Google and other search engines are just one of the many ways you can drive traffic to your website. In fact, […]
  • What is an SSL Certificate and How It Can Help Your Website
    You might be wondering: “Why is my website showing up as an unsecured site in Google Chrome?” The answer is because you don’t have an SSL certificate that converts your pages into secure, encrypted HTTPS pages. Some people may think that there’s no need for an SSL certificate if your website isn’t used to store […]

RSS Conversion Rate Experts

  • How to optimize your profile photo—and other great resources we discovered recently
    Here are some great resources we have recently shared with each other More mental models for growing businesses We wrote about how we love mental models—which are useful frameworks for thinking about things. This new list of mental models by Defmacro is fantastic. Schools often talk about the importance of learning “transferrable skills.” These skills are […]
  • The best of 2017
    Our highest-rated articles of 2017 In case you missed them, we’ve compiled our highest-rated articles of 2017—the ones that received the most attention and positive feedback from our subscribers and clients. The articles below contain some amazingly useful ideas: Joke-writing applied to marketing: Jerry Seinfeld’s advice for joke-writing—and how to apply it to copywriting Why […]
  • 96 ideas for optimizing your pricing, deals, and offers (Part Two)
    In the first article in this series, we described many strategies we’ve used to skyrocket the profits of businesses by optimizing their pricing, deals, and offers. In this article, we describe how you can boost profits even further. Not all of the points will apply to you, but we have found that one breakthrough idea is […]
  • 96 ideas for optimizing your pricing, deals, and offers (Part One)
    The second-most surefire way to increase a company’s profit is to optimize its pricing, deals and offers. (The most surefire way is to improve usability.) But most companies don’t spend as much time as they should on pricing, deals, and offers—maybe because they don’t appreciate how fruitful it can be—or maybe because they find it […]

RSS Visitor Centric

  • 19 Form Design Best Practices to Get More Conversions (+ Examples)
    Form design matters more than you might think. A poorly designed form can turn off prospects, whether you’re asking them to sign up for your email list or buy your latest product. Web forms are used on nearly every website on the Internet, but some fea...
  • Facebook Tabs for Canvas with Collection | The Features & How to Use
    Facebook has released a new feature that allows advertisers to bring the catalog shopping experience to mobile users — Tabs for Canvas with... > Read More The post Facebook Tabs for Canvas with Collection | The Features & How to Use appeared first...
  • Four Challenges to Building & Scaling Your Experimentation Program, Solved with Illuminate
    Since our company was founded in 2003, we’ve worked with clients facing a multitude of challenges in establishing their experimentation programs: team turnover leading to loss of institutional testing knowledge; test results lost in a sea of monthly reports or lengthy spreadsheets; disagreements with creative, engineering or analytics teams; and senior-level executives that just don’t […]
  • How to Manage Out of Stock Products for SEO
    Every eCommerce business will need to remove a product from its inventory at some point. Many businesses make the mistake of either deleting the product page, redirecting the page to their homepage or leaving hundreds or even thousands of out-of-stock pages online without actually looking into how this could benefit or hurt their website. This post and the

RSS Online Behavior

  • Data & Business Impact with Feras Alhlou
    A few months ago I had the opportunity to chat with my friend and work partner Feras Alhlou, Co-Founder and Principal Consultant at E-Nor & Co-Author of Google Analytics Breakthrough. Feras and I have known each other for almost 10 years, and it is always great to hear more about the work that he and […]
  • Data That Matters: Maternal Mortality Trends
    I have always appreciated the work of the Bill and Melinda Gates Foundation, it is really amazing to see people working so hard to make the world a better place. But I was left speechless when I opened their new report: GoalKeepers 2017. It tells the stories behind the data to help "accelerate progress in […]
  • Embedding Google Data Studio Visualizations
    Last year I wrote about the Marvel vs. DC war on the big screen. It was super fun to merge two of my passions (data visualization and comics) in one piece. It started with my curiosity to understand what all those movies are amounting to, and I think it helped me prove a point: Marvel […]
  • Statistical Design in Online A/B Testing
    A/B testing is the field of digital marketing with the highest potential to apply scientific principles, as each A/B experiment is a randomized controlled trial, very similar to ones done in physics, medicine, biology, genetics, etc. However, common advice and part of the practice in A/B testing are lagging by about half a century when […]

RSS MarketingExperiments

RSS Bryan & Jeffrey Eisenberg

  • eCommerce Moneyball: How AI is Behind the Next Generation of Retail Success
    On Demand Webinar: Moneyball: The Art of Winning an Unfair Game is about how Oakland A’s manager, Billy Beane, used data to level the playing field. With the right insights, he fought back against teams with far more money and resources to create a winning baseball organization. This won’t be a webinar about baseball though. […]
  • Want Instragrammable Conversions? Leverage Context
    Error 403! Probably not what you want to see when you “actually” engaged with an ad , reviewed the landing page and were motivated enough to click on the call to action. What went wrong and how to prevent it? When we work with clients on the Buyer Legends process to plan their customer experience […]
  • Reviewing Amazon’s customer experience for their Treasure Truck offer of the day.
    A look at the mobile experience, landing page, call to action, etc. for the #NES release offer. BTW this is what the Treasure Truck looked like when you arrived: What other brands would you like to see execute a fun truck experience like this one? The post Reviewing Amazon’s customer experience for their Treasure Truck […]
  • Can I Send You an Audible Code?
    Jeffrey and I have a handful of Audible codes left for free audio book copies of Be Like Amazon: Even a Lemonade Stand Can Do It. If you would be interested in listening to it and possibly providing an honest review, just send us a message as soon as possible. Please help me Speak at […]

RSS Rich Page

RSS Exit Bee

  • Introducing Exit Intent Based on Shopping Behaviour
    Over the past year we’ve been working with hundreds of online shops, helping them get the most out of their visitors and increase conversions, engagement and revenue. Now we're adding full ecommerce tracking so you can segment your customers and personalise your exit campaigns based on shopping behaviour. The post Introducing Exit Intent Based on […]
  • Why Your Social Media Audience is not Converting into Customers
    Rocking out with new content on social media is exciting, you are always waiting for how many people are going to share, like, comment or DM you. But what if nobody is responding to your content? What if no one is even consuming it? What do you do? Recently a potential customer messaged us on […]
  • Content Marketing VS Native Advertising – How Content Marketing is Winning every corner
    Both content marketing and native marketing have their own set of strengths and weaknesses, but if I had to choose one, it would be content marketing. I am sure you want to know why. Well, because content marketing has a much better performance chart and the overall ROI is also much better when compared to […]
  • Experts On Email Marketing – Tips You Must Follow
    Email marketing is an important communication channel for businesses. But it never seems to work out for everyone. Here's taking a look at what experts think email marketing should be like and how you can follow it to the T! The post Experts On Email Marketing – Tips You Must Follow appeared first on Exit […]

RSS Get Elastic

  • The GDPR: Its Impact on Brands and Benefits to Consumers
    Online activities generate data that can be collected, stored, and shared. Shopping online, interacting with social media, installing mobile apps... The post The GDPR: Its Impact on Brands and Benefits to Consumers appeared first on Get Elastic Ecommerce Blog.
  • Prepare for Conversational Commerce
    Customers don’t just use messaging apps, they prefer them. The point of conversational commerce is convenience. It allows people to... The post Prepare for Conversational Commerce appeared first on Get Elastic Ecommerce Blog.
  • SXSW 2018 Sets the Blueprint for Customer Engagement in the City of the Future
    Very few events manage to bring together such a vast array of content like Austin’s South by Southwest (SXSW). With... The post SXSW 2018 Sets the Blueprint for Customer Engagement in the City of the Future appeared first on Get Elastic Ecommerce Blog.
  • Experience Adaptive Commerce at South by Southwest
    A guest blog post by Will Brown, Emerging Commerce Offerings, Accenture Interactive. This weekend, we’re in Austin Texas at the... The post Experience Adaptive Commerce at South by Southwest appeared first on Get Elastic Ecommerce Blog.