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RSS CXL

  • Is Your SaaS Go-to-Market Strategy Tsunami-Proof?
    Right now, there is a tsunami that’s coming to wipe out thousands of SaaS companies. In this article, I’ll walk you through the three tidal waves coming ashore and show you how to avoid their potentially disastrous consequences. The Three Tidal Waves Coming for Your SaaS Business Tidal Wave 1: Buyers now prefer to self-educate. […]
  • The Best Programming Languages for Digital Marketers
    In the world of data-driven marketing, more and more tasks require a bit of coding. You might need to add an extra parameter to your tracking code or pull raw data from Google Analytics. You may want to create a simple prediction—or automate a few repetitive tasks in your PPC campaigns. Or maybe you simply want to […]
  • How hard is content distribution? Interview with Sujan Patel
    “Content distribution is probably the hardest part of content marketing…” In this episode of The Pe:p Show, I interview Sujan Patel, growth marketer and Co-founder of Mailshake & Ramp Ventures on his approach to content distribution. We discuss email outreach, social media blasts, and the importance of building a relationship with other to make better […]
  • Mixpanel vs. Google Analytics: The 2018 Guide
    This post is not a dry feature-by-feature comparison, nor does it include a winner-take-all verdict. Your business won’t benefit from either of those things. Instead, we’re comparing Mixpanel and Google Analytics in the terms that drive business growth—identifying the core use cases for each tool and the business problems they solve, while highlighting the features […]

RSS Conversion Sciences

  • Make Ex-Amazon Prime Members Your New Loyal Customers
    In May, Amazon announced one of its most significant changes to ever impact Amazon customer service – a steep 20% increase to the annual fee for Amazon Prime members. Amazon began rolling out the increase to renewing Prime members on June 16th. According to a recent survey by Effective Spend, 54% of Prime members are... […]
  • 46 Conversion Rate Optimization Hacks
    If your website has a glorious design and drives huge traffic but you’re still not getting enough leads, you need to get serious about conversion rate optimization and these 46 conversion rate optimization hacks will help you get there. Conversion rate optimization is a systematic process of increasing the percentage of your website’s visitors that take... […]
  • It’s The Little Things That Count With CRO
    Big, bold, radical, redesign tests always move the needle the most. That is if you know your market, really really well.  But through the years, I’ve found that it’s the little things that count with CRO.  Even today I’m excited every time I find an interesting case study that highlights something that you wouldn’t have likely... […]
  • Make Testimonials More Persuasive
    Don’t kid yourself into thinking that your viewers believe your testimonials are real and genuine. Any website that hosts its own testimonials has the opportunity to molest and curate its own testimonials and every viewer knows it. There are three rules to make testimonials more persuasive that you can start using today. If everybody knows... […]

RSS WiderFunnel

  • Experimentation in product development: How you can maximize the customer experience
    Hila Qu, Vice President of Growth at Acorns, has a theory. She says there are two kinds of product managers:...Read blog postabout:Experimentation in product development: How you can maximize the customer experience The post Experimentation in product development: How you can maximize the customer experience appeared first on WiderFunnel Conversion Optimization.
  • Business evolution happens in experimentation sprints: Insights from André Morys, GO Group Digital
    But transformative change really happens in sprints. That’s because experimentation is the agile approach to business evolution. When it comes...Read blog postabout:Business evolution happens in experimentation sprints: Insights from André Morys, GO Group Digital The post Business evolution happens in experimentation sprints: Insights from André Morys, GO Group Digital appeared first on WiderFunnel Conversion Optimization.
  • Emotional tactics tested: Two e-commerce experiments that show the power of emotional marketing
    Both variations increased conversions, demonstrating that highlighting the value proposition helped to reduce anxiety over signing up. More people now...Read blog postabout:Emotional tactics tested: Two e-commerce experiments that show the power of emotional marketing The post Emotional tactics tested: Two e-commerce experiments that show the power of emotional marketing appeared first on WiderFunnel Conversion Optimization.
  • Website quality assurance: How to make certain your experiments don’t fail before they launch
    Website quality assurance for your online controlled experiments is preventative medicine for those nasty bugs that will cost your business....Read blog postabout:Website quality assurance: How to make certain your experiments don’t fail before they launch The post Website quality assurance: How to make certain your experiments don’t fail before they launch appeared first on WiderFunnel […]

RSS Occam’s Razor

  • The Impact Matrix | A Digital Analytics Strategic Framework
    The universe of digital analytics is massive and can seem as complex as the cosmic universe. With such big, complicated subjects, we can get lost in the vast wilderness or become trapped in a silo. We can wander aimlessly, or feel a false sense of either accomplishment or frustration. Consequently, we lose sight of where […]
  • Six Nudges: Creating A Sense Of Urgency For Higher Conversion Rates!
    By every indicator available, ecommerce is continuing to grow at an insane speed. Although it may seem impossible to imagine with ecommerce already totaling up to 5% of overall commerce, there’s astronomical growth still to come. Still, I’m heartbroken that some the simplest elements of ecommerce stink so much. It is 2018—why are there still […]
  • Breaking Silos: Passive Consumption + Active Engagement FTW!
    Today something complex, advanced, that is most applicable to those who are at the edges of spending money, and thus have an intricate web of internal and external teams to deliver customer engagement and business success. The Marketing Industrial Empire is made up of number of components. If you consider the largest pieces, there is […]
  • Closing Data's Last-Mile Gap: Visualizing For Impact!
    I worry about data’s last-mile gap a lot. As a lover of data-influenced decision making, perhaps you worry as well. A lot of hard work has gone into collecting the requirements and implementation. An additional massive investment was made in the effort to perform ninja like analysis. The end result was a collection trends and […]

RSS Unbounce

RSS Convert

  • SEO in 2018 – 15 Most Important Google Ranking Factors
    While the fundamental aspects of SEO remain the same, Google makes changes in its algorithm several times a year, aiming toward a smarter and cleaner search experience. The result is – 200 factors determining search ranking! Fortunately, you don’t need all of them. With 2018 in full swing, here are the 15 most important Google
  • How to Use Behavior Analytics for Data Driven Design
    This is the first post of a four blog series with ace marketer Phillip Koo of Fluent. Google Analytics is a staple in the kit of almost every tester. But very few businesses use the versatile tool to its fullest potential. In this series, Phillip will walk you through advanced Google Analytics tactics to increase
  • 6 Ways to Use Personalization to Increase Conversions
    6 Ways to Use Personalization to Increase Conversions According to Salesforce, 76% of consumers expect that companies have a better understanding of their needs and expectations. And 84% said that they enjoy being treated as real people, instead of as just numbers. Personalization is not only expected by consumers, but also necessary to help you
  • CRO Tactics That Just Plain Work: Let Science Guide the Way to Higher Conversions
    Conversion rate optimization is when you succeed in creating an experience on a landing page so that a higher percentage of visitors carry out the intended action. Most CRO techniques are based on vague ideas that may or may not work. These so called tactics often have nothing to do with how people behave and

RSS DigitalMarketer

RSS Kissmetrics

  • The Secret Behind My 1,866,913 Monthly Search Visitors (It’s Not What You Think)
    How many visitors do you think NeilPatel.com generates each month? Maybe a million… maybe 2 million? I bet you’re going to guess 1,866,913. If that’s what you guessed, you are wrong. This blog actually generated 2,530,346 visitors. 1,866,913 is the number that came from search engines. So, what’s the secret to my ever-growing Google traffic? […]
  • What Do Sites That Have Never Been Penalized by Google Look Like?
    User signals! It’s the one thing SEOs don’t optimize for. I don’t know why most SEOs ignore this metric considering how important it is to Google. See, Google doesn’t care to put the website with the most backlinks at the top or the best on page SEO… they want to put the website that you […]
  • We Analyzed 5,860,631,392 Articles From 64 Countries. Here’s What Facebook Loves!
    Facebook reach has continually declined over time. Nowadays everyone tells me there is no point in even sharing content on Facebook. But you know what? You can still generate traffic from Facebook. Yes, traffic has declined. Even so, in the last 31 days, I’ve generated 20,420 visits from Facebook. That’s not too shabby considering I’m […]
  • How I Boosted My Rankings Without Creating Content or Building Links
    I know what you are thinking, this isn’t impossible. Because the more content you have and the more links you have, the higher your rankings will be. Although that is true, it doesn’t mean that content marketing and link building are the only ways to increase your rankings. It doesn’t matter what update Google rolls […]

RSS Conversion Rate Experts

  • A significant increase in form completions, enrollments, and starts for Education Affiliates
    Education Affiliates owns and operates a network of post-secondary schools across 45 locations in the United States, providing career training programs in many industry sectors. A short video interview with the client A transcript of the video “It was just really a fantastic experience, and it really exceeded our expectations” “Our experience with CRE has been […]
  • “Our CEO dreamed of working with CRE,” says Magoosh. “We’ve accomplished more than I ever imagined”
    Magoosh is an online test preparation company based in Berkeley, California, which teaches students through video lessons, practice test questions, and online support. A short video interview with the client A transcript of the video “Our CEO had always dreamed of working with Conversion Rate Experts and once we finally hit the traffic threshold, he was […]
  • Healthcare brand Focus Clinic is growing its business using The CRE Methodology
    Focus Clinic is a world-leading clinic for laser eye surgery and vision correction. Its clients include many celebrities, including Queen’s Brian May. It hired Conversion Rate Experts to create a Blueprint Report for Rapid Growth. A transcript of an interview with the client “I’m David Allamby, CEO of Focus Clinic. As a leading provider of laser […]
  • “ROI has been outstanding,” says Quimbee
    In the Inc 500, Quimbee was named the #9 fastest-growing education company in the United States. A short video interview with the client A transcript of the video “The actual dollar ROI on working with CRE has been outstanding.” “The actual dollar ROI on working with CRE has been outstanding. We’ve had a number of […]

RSS Visitor Centric

  • Lessons Learned from Guthy|Renker: Amazon Growth in Q4 2018
    Guthy-Renker is one of the world’s largest and most respected direct marketing companies. Co-Founders and Co-Chairmen Bill Guthy and Greg Renker founded the... > Read More The post Lessons Learned from Guthy|Renker: Amazon Growth in Q4 2018 appeared fi...
  • Quick CRO Wins? Look No Further Than Customer Feedback
    According to a 2017 study by Econsultancy, just 22 percent of companies are satisfied with their conversion rates. But how do companies rectify that? From lead-capturing, analytics and UX testing to page optimisation, online performance and marketing a...
  • Stopping Unauthorized Sales On Online Marketplaces: Q&A with Vorys
    As a brand selling in an online marketplace, you may find yourself facing unauthorized sellers on the marketplace who are undercutting your price,... > Read More The post Stopping Unauthorized Sales On Online Marketplaces: Q&A with Vorys appeared ...
  • We’re hiring: Help digital marketers advance their thought leadership
    Third Door Media is currently looking for a Community Editor to lead contributed content efforts for its industry-leading editorial brands Search Engine Land, Marketing Land and MarTech Today. The post We’re hiring: Help digital marketers advance their thought leadership appeared first on Marketing Land.

RSS Online Behavior

  • Data & Business Impact with Feras Alhlou
    A few months ago I had the opportunity to chat with my friend and work partner Feras Alhlou, Co-Founder and Principal Consultant at E-Nor & Co-Author of Google Analytics Breakthrough. Feras and I have known each other for almost 10 years, and it is always great to hear more about the work that he and […]
  • Data That Matters: Maternal Mortality Trends
    I have always appreciated the work of the Bill and Melinda Gates Foundation, it is really amazing to see people working so hard to make the world a better place. But I was left speechless when I opened their new report: GoalKeepers 2017. It tells the stories behind the data to help "accelerate progress in […]
  • Embedding Google Data Studio Visualizations
    Last year I wrote about the Marvel vs. DC war on the big screen. It was super fun to merge two of my passions (data visualization and comics) in one piece. It started with my curiosity to understand what all those movies are amounting to, and I think it helped me prove a point: Marvel […]
  • Statistical Design in Online A/B Testing
    A/B testing is the field of digital marketing with the highest potential to apply scientific principles, as each A/B experiment is a randomized controlled trial, very similar to ones done in physics, medicine, biology, genetics, etc. However, common advice and part of the practice in A/B testing are lagging by about half a century when […]

RSS MarketingExperiments

RSS Bryan & Jeffrey Eisenberg

  • eCommerce Moneyball: How AI is Behind the Next Generation of Retail Success
    On Demand Webinar: Moneyball: The Art of Winning an Unfair Game is about how Oakland A’s manager, Billy Beane, used data to level the playing field. With the right insights, he fought back against teams with far more money and resources to create a winning baseball organization. This won’t be a webinar about baseball though. […]
  • Want Instragrammable Conversions? Leverage Context
    Error 403! Probably not what you want to see when you “actually” engaged with an ad , reviewed the landing page and were motivated enough to click on the call to action. What went wrong and how to prevent it? When we work with clients on the Buyer Legends process to plan their customer experience […]
  • Reviewing Amazon’s customer experience for their Treasure Truck offer of the day.
    A look at the mobile experience, landing page, call to action, etc. for the #NES release offer. BTW this is what the Treasure Truck looked like when you arrived: What other brands would you like to see execute a fun truck experience like this one? The post Reviewing Amazon’s customer experience for their Treasure Truck […]
  • Can I Send You an Audible Code?
    Jeffrey and I have a handful of Audible codes left for free audio book copies of Be Like Amazon: Even a Lemonade Stand Can Do It. If you would be interested in listening to it and possibly providing an honest review, just send us a message as soon as possible. Please help me Speak at […]

RSS Rich Page

RSS Exit Bee

  • Introducing Exit Intent Based on Shopping Behaviour
    Over the past year we’ve been working with hundreds of online shops, helping them get the most out of their visitors and increase conversions, engagement and revenue. Now we're adding full ecommerce tracking so you can segment your customers and personalise your exit campaigns based on shopping behaviour. The post Introducing Exit Intent Based on […]
  • Why Your Social Media Audience is not Converting into Customers
    Rocking out with new content on social media is exciting, you are always waiting for how many people are going to share, like, comment or DM you. But what if nobody is responding to your content? What if no one is even consuming it? What do you do? Recently a potential customer messaged us on […]
  • Content Marketing VS Native Advertising – How Content Marketing is Winning every corner
    Both content marketing and native marketing have their own set of strengths and weaknesses, but if I had to choose one, it would be content marketing. I am sure you want to know why. Well, because content marketing has a much better performance chart and the overall ROI is also much better when compared to […]
  • Experts On Email Marketing – Tips You Must Follow
    Email marketing is an important communication channel for businesses. But it never seems to work out for everyone. Here's taking a look at what experts think email marketing should be like and how you can follow it to the T! The post Experts On Email Marketing – Tips You Must Follow appeared first on Exit […]

RSS Get Elastic

  • Four Things You May Not Know About API-First Commerce
    As previously published on LinkedIn, Ana Milevskaja addresses the top four often overlooked benefits of API-first commerce.   API-first commerce, a.k.a.... The post Four Things You May Not Know About API-First Commerce appeared first on Get Elastic Ecommerce Blog.
  • The GDPR: Its Impact on Brands and Benefits to Consumers
    Online activities generate data that can be collected, stored, and shared. Shopping online, interacting with social media, installing mobile apps... The post The GDPR: Its Impact on Brands and Benefits to Consumers appeared first on Get Elastic Ecommerce Blog.
  • Prepare for Conversational Commerce
    Customers don’t just use messaging apps, they prefer them. The point of conversational commerce is convenience. It allows people to... The post Prepare for Conversational Commerce appeared first on Get Elastic Ecommerce Blog.
  • SXSW 2018 Sets the Blueprint for Customer Engagement in the City of the Future
    Very few events manage to bring together such a vast array of content like Austin’s South by Southwest (SXSW). With... The post SXSW 2018 Sets the Blueprint for Customer Engagement in the City of the Future appeared first on Get Elastic Ecommerce Blog.